Partnership Announcement ENAS-Joymo
ENAS is glad to announce a new partnership with Joymo, the leading grassroots streaming platform in Europe, to provide live streaming services for the group’s 120 member universities across Europe.
Under the terms of the agreement, Joymo becomes the Exclusive Live Streaming partner for ENAS who will actively encourage their members to start streaming their sport events to engage fans who can’t watch in person and help deliver additional revenues to their programmes.
ENAS members will now benefit from Joymo’s ground-breaking live video streaming platform that has been built for athletes, teams and sports organisers - at every level of competition - enabling them to broadcast their content directly to fans who can watch live or on demand.
Utilising Joymo’s innovative front and back-end technology – which includes a dedicated recording and simultaneous streaming app (Joymo Share), an over-the-top online viewing platform (Joymo Arena) and a 4K HD automatic action-tracking camera – the service enables users to sell pay-per-view access to supporters per game, competition or event or offer a longer-term season ticket, with revenues going back directly to the content owners.
Commenting on the partnership, ENAS President, Mel Parker, said: “We love what Joymo stands for and what the platform can do for our members. We constantly strive to bring additional value to our membership and we truly believe that Joymo is a service that can deliver substantial benefits to sporting activities at Higher Education Institutions.
“Joymo enables everyone - from family, friends, fans, coaches and participants - the opportunity to watch live or on demand from anywhere in the world, anytime and on multiple devices. With athletes involved in Higher Education sport often participating far from home this is a considerable benefit, as are the multi-layered safeguarding features and ownership of key data that remains with all users.”
Mike Emery, CEO of Joymo, said: “We are proud to be partnering with ENAS who have considerable reach and influence across Higher Education sport in Europe. Joymo is all about empowering sports organisers and participants - at all levels - by providing them with the tools and technology to broadcast directly to their fans.
First and foremost, Joymo connects sports fans with the content they love, but it's increasingly clear that the ownership we provide of all advertising, sponsorship and user data is increasingly powerful for our partners. This IP is really valuable for sport organisers and is often overlooked when content is made available on free social media platforms.”
Joymo was founded in Norway in late-2017 and soon after launched its remote broadcasting camera solution - the Joymo LiveCaster Pro. The third-generation model of the automated 4K HD camera was launched in early 2020 allowing federations, leagues and clubs to film or livestream games and/or training sessions in a safe, secure way.
Joymo places safeguarding, secure data management and GDPR compliance at the heart of its product, removing the risk for grassroots sport. An integral part of its streaming platform is secure storage of all content and data in accordance with national privacy regulations and GDPR.
In March 2020, Joymo launched its live streaming solution: Joymo Arena. All video content generated through the Joymo app is processed by the streaming platform and optimised for the best viewer experience.
In the last year, Joymo has successfully launched into the UK and Ireland and was recently shortlisted for the prestigious Sport Industry Awards. The partnership with ENAS follows similar recent agreements with the Sport and Recreation Alliance, Northumberland Football Leagues, Lancashire FA, and the Welsh Sports Association.
