ENAS sponsors Core Health and Fitness have announced a new partnership between Schwinn indoor cycling and 4iiii.
“4iiii is a Canadian based tech company with a rich history in sport technology development and we have found a great partner in Schwinn” commented Bailey McKnight, Channel Development Leader for 4iiii innovations.
Founded in 2010, 4iiii Innovations has grown to be an industry leader in power meter development in a growing number of cycling disciplines. Founders Kip Fyfe and Victoria Brilz have deep roots in innovative sports monitoring that date back to 2000 when they started Dynastream Innovations Inc. Dynastream brought the world’s first speed and distance monitors and the widely adopted ANT+ communication protocol to the wearable market and was sold to Garmin in 2006. The vision to enable athletes to be smarter, faster and safer lead the duo to build the world’s most accurate, lightweight and durable powermeter used by the world’s best cyclists that is also refined enough to become standard equipment on bikes.
The 4iiii story is one that resonates with Schwinn, the brand behind the first production bike designed specifically for indoor cycling. Schwinn has positioned itself on the cutting edge of the indoor cycling industry through new innovations and partnerships that help bring the best technologies in both indoor and outdoor cycling to Schwinn bikes.
“Measurement has been game changing for the indoor cycling category, so being able to partner with the visionaries behind ANT+ technology is a logical and exciting step for the Schwinn brand,” added Jeff Dilts, Vice President of Product Management & Innovation for Core Health and Fitness.
“While powermeters have seen increased acceptance in the past 10 years, we’re just beginning to see it reach the mainstream,” said Eric Gerstenbuhler, Managing Director of 4iiii Sport. “What sets 4iiii apart is the patented 3D strain gauge technology that we use to measure the bending, elongation and twisting deformation.This allows for measurement of every force being applied to the crank arm by a rider thus giving the most accurate data possible from bike to bike.”
Schwinn offers education and certification for cycling instructors with power so it makes sense that with a growing industry, Schwinn, in its commitment to quality and authenticity, would settle for nothing less than partnering with the company with the most accurate power meter on the market.
“Measurement has been a big story for Schwinn since we introduced it to the indoor cycling space in 2009,” concluded Dilts. “This new partnership with a road tested, highly accurate and legitimate company like 4iiii who provides power measurement for the most elite cyclists in the world is very exciting!”